The Times Australia
The Times World News

.
Men's Weekly

.

Oakley releases revolutionary eyewear Kato

  • Written by Emily Simons

The launch of Oakley® Kato, born from 45  years of disruptive innovation and engineered to shatter the boundaries of sport performance.  Oakley Kato’s radical aesthetic is made possible by game-changing advancements in optical  design. This progression, combined with countless hours focused on research and testing,  helped to create this unique piece of eyewear set to revolutionise the face of sport this year,  against the backdrop of the world’s biggest sporting stage. 

Oakley Kato's purpose-built design features an innovative, frameless lens, crafted with an  extended wrap and built-in retention to mimic the structural properties of a typical frame. The  result is a product intended to fit close to the contours of the face, creating a mask-like feel.  When paired with Oakley’s unparalleled optics and clarity of vision, this product removes  limitations and provides the wearer with the confidence to be at their best, unlocking their  inner superpower. 

During development, a select group of elite athletes including Patrick Mahomes, Mark  Cavendish, Nigel Sylvester, and Josef Newgarden, were equipped with a prototype, testing  the durability and performance attributes that sets Oakley Kato apart. This feedback led to the  final design, which features an adjustable rake system and multiple nosepads to enable a  customised, seamless fit like never before. The strong yet lightweight O Matter™stems  provide durability, and Unobtainium® earsocks are molded over the stems to deliver all-day  comfort with no-slip grip. This next-level innovation required a complete overhaul of the  fabrication process - from molds to optical axis machines and lens adhesive. Conventional  approaches were abandoned in order to achieve this never seen before aesthetic. Oakley Kato  is available with Prizm™ lenses designed to enhance colour and contrast to see more detail.

“We wake up every morning obsessed with the goal of igniting human possibility”, says Caio  Amato, Oakley Global Brand Director. “Our pursuit for the new and unimagined has taken  on many forms throughout the brand’s history, and the latest is Oakley Kato - a redefinition  of aesthetics to usher in a new age of optics for the sports industry. Today represents more  than just the release of a new product, it is a moment to remind ourselves that anything is  possible, that superheroes are not just found in comic books, but in real life, and we can all  aspire to be better than we ever imagined. 

Oakley has built a legacy on disruptive design, from the Eyeshade in 1984, to the avant-garde  Over The Top debuted in Sydney in 2000, to Jawbreaker in 2015. Oakley Kato is the next step on this journey, engineered to push the boundaries of form, fit and function to achieve a  revolution in eyewear design. 

Valued at $364.95AUD, Oakley Kato is available at select Australian retailers and online

Times Magazine

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Science Behind Reverse Osmosis and Why It Matters

What is reverse osmosis? Reverse osmosis (RO) is a water purification process that removes contaminants by forcing water through a semi-permeable membrane. This membrane allows only water molecules to pass through while blocking impurities such as...

Foodbank Queensland celebrates local hero for National Volunteer Week

Stephen Carey is a bit bananas.   He splits his time between his insurance broker business, caring for his young family, and volunteering for Foodbank Queensland one day a week. He’s even run the Bridge to Brisbane in a banana suit to raise mon...

Senior of the Year Nominations Open

The Allan Labor Government is encouraging all Victorians to recognise the valuable contributions of older members of our community by nominating them for the 2025 Victorian Senior of the Year Awards.  Minister for Ageing Ingrid Stitt today annou...

CNC Machining Meets Stage Design - Black Swan State Theatre Company & Tommotek

When artistry meets precision engineering, incredible things happen. That’s exactly what unfolded when Tommotek worked alongside the Black Swan State Theatre Company on several of their innovative stage productions. With tight deadlines and intrica...

Uniden Baby Video Monitor Review

Uniden has released another award-winning product as part of their ‘Baby Watch’ series. The BW4501 Baby Monitor is an easy to use camera for keeping eyes and ears on your little one. The camera is easy to set up and can be mounted to the wall or a...

The Times Features

Running Across Australia: What Really Holds the Body Together?

How William Goodge’s 3,800km run reveals the connection between movement, mindset, and mental resilience As a business owner, I’ve come to realise that the biggest wins rarely c...

Telehealth is Transforming Healthcare Services in Australia

It has traditionally not been easy to access timely healthcare in Australia, particularly for people who live in remote areas. Many of them spend hours on the road just to see a...

Launchd Acquires Huume, Strengthening Creative Firepower Across Talent-Led Marketing

Launchd, a leader in talent, technology and brand partnerships, has announced its acquisition of influencer talent management agency Huume from IZEA. The move comes as the medi...

Vietnam's "Gold Coast" Emerges as Extraordinary Investment Frontier and Australian Inspired Way of Life

$2 Billion super-city in Vung Tau set to replicate Australia's Gold Coast success story A culturally metamorphic development aptly named "Gold Coast" is set to reshape Vietna...

Choosing the Wrong Agent Is the #1 Regret Among Aussie Property Sellers

Selling your home is often one of the largest financial transactions you’ll make, and for many Australians, it’s also one of the most emotional. A new survey of Australian home se...

Travel Insurance for Families: What Does it Cover and Why it’s Essential

Planning a family trip is exciting, but unexpected mishaps can turn your dream vacation into a stressful ordeal. That’s where travel insurance comes in—it’s your safety net when ...