Why are adults without kids hooked on Bluey? And should we still be calling it a ‘kids’ show’?
- Written by: Jessica Balanzategui, Senior Lecturer in Media, RMIT University
ABC“Bluey mania” shows no sign of abating. Bluey’s season finale, The Sign, was the most viewed ABC program of all time on iView.
A “hidden” follow-up episode, aptly named The Surprise, created a storm of headlines around the world, many of which have a decidedly adult tone.
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