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In a Barbie world ... after the movie frenzy fades, how do we avoid tonnes of Barbie dolls going to landfill?

  • Written by: Alan Pears, Senior Industry Fellow, RMIT University
In a Barbie world ... after the movie frenzy fades, how do we avoid tonnes of Barbie dolls going to landfill?Shutterstock

It made headlines around the world when the much-hyped Barbie movie contributed to a world shortage of fluorescent pink paint.

But that’s just the tip of the iceberg. When movies or TV shows become cultural phenomena, toymakers jump on board. And that comes with a surprisingly large amount of plastic waste. Think of the fad for Ba...

Read more: In a Barbie world... after the movie frenzy fades, how do we avoid tonnes of Barbie dolls going to...

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