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Holograms and AI can bring performers back from the dead – but will the fans keep buying it?

  • Written by: Justin Matthews, Senior Lecturer in Digital Media and Popular Culture Researcher, Auckland University of Technology
Holograms and AI can bring performers back from the dead – but will the fans keep buying it?A hologram of Buddy Holly projected on stage at Madrid's Teatro La Estación in 2021.Getty Images

Fans can mourn the passing of music legends for years, the hits echoing long after the original voice is silenced. Little wonder, then, that recent advances in holographic technology and artificial intelligence have found a ready market for...

Read more: Holograms and AI can bring performers back from the dead – but will the fans keep buying it?

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