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The Times Australia

‘Kidfluencer’ culture is harming kids in several ways – and there’s no meaningful regulation of it

  • Written by: Catherine Jane Archer, Senior Lecturer, Communication, Edith Cowan University
‘Kidfluencer’ culture is harming kids in several ways – and there’s no meaningful regulation of itShutterstock

Parents share content of their children for myriad reasons, including to connect with friends and family, and to seek validation or support.

However, some parents also do this for commercial gain. They manage their children as social media “kidfluencers” – allowing them to work with brands to market products to other...

Read more: ‘Kidfluencer’ culture is harming kids in several ways – and there’s no meaningful regulation of it

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