Types of email marketing services
In old times, marketers of all kinds of goods and services have one attribute in common: the need to get their brand to as many people as possible. To achieve this goal, they use several platforms for advertising their brand to people to gain their attention and interest. Also, to persuade prospects to patronize or subscribe to their products or services.
Technological advancement provided strategies such as the internet, social media, email, and several other digital advertising platforms for optimal publicity of their product and services.
E-mail (Electronic Mail) offers a greater opportunity to marketers, ensuring they get enough audience and higher returns for all the products and services they provide while maintaining a direct relationship with their users/subscribers.
Choosing the right Email marketing service
There are opportunities to purchase Gmail accounts in bulk or choose other email marketing services available for your use, but it is important to find the one which suits the kind of business you own perfectly.
For a new business owner, you would prefer email marketing software that offers a premium opportunity to connect with a fair number of people and send at least a thousand emails at the lowest price possible. You may opt for one which allows you to connect with 200 or more email contacts with a fair and affordable monthly/annual payment plan.
Top three Email marketing services
Here are the top three providers of email marketing services for all kinds of businesses.
Sendinblue
Ranking high among the best digital advertising software, Sendinblue provides its users with the best e-marketing features suitable for new and existing professionals.
It provides you with the avenue for editing emails and creating personalized mailing content. This is essential for marketers, especially newbies looking to build their email marketing strategy from scratch.
Sendinblue offers amazing features like A/B testing, laser-focused segmentation, a drag-and-drop email editor, send time optimization, and several templates allowing you to easily create the best highly informative content.
Pricing
Sendinblue has a Free-forever plan that grants users access to all its core features. Using the Free plan, you can send up to 9,000 emails per month (300 emails per day).
You can create amazing and highly informative email content and send it to as many contacts as possible for free! However, the monthly payment plan is yours to take for access to more features.
Hubspot
Hubspot is ideal for sales-oriented businesses due to the premium sales and digital marketing features which it offers to its users. Hubspot email marketing services provide its users with features that help in the marketing and sales of their products using the Marketing Hub and Sales Hub features, respectively.
The Marketing Hub uses tools such as ads, email content, live chat, SEO, etc., to gather leads and grow traffic for the user. The Sales Hub helps track and schedule emails, meetings, and CRM and provides ticketing and support features and competitor analysis.
Pricing
Hubspot's free plan restricts you from using some core features, but it allows you to store up to 1,000,000 contacts and send up to 2,000 emails per month. Its marketing plan gives you access to all features available, depending on the plan you prefer.
Mailchimp
MailChimp is the ideal email marketing service for newbies and Pros with high spending capacity because of its simple user interface and easy-to-use features.
It features a selection of responsive, professional templates, helping you create the best email campaign easily in no time. It also allows you to add "Sign up" pop-ups to your website in an attempt to grow your audience/subscribers.
Other vital email marketing services available on Mailchimp include A/B testing, send time optimization, list segmentation, customer support, etc.
Pricing
The free plan allows you to send up to 2,500 emails per month and store a maximum of 500 contacts. This plan, however, excludes customer support. Payment pricing depends on the number of emails to be sent per month.
Each of these email marketing services has its pros and cons. However, in order to increase your sales through email marketing services, you need a professional marketer who can help you get the best out of these services.
For the best b2b email marketing services in Australia, you can reach out to Worthview Marketing Co. to help you get the best for your business through email marketing.
Types of emails
Emails are sent to serve different purposes. Some emails can be written as a CTA to specific audiences, while others can be sent just to make a topic/idea known to the public.
Overall, there are 6 major kinds of emails that can be sent to an audience through an email marketing service provider to fulfil the intended purpose:
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- Transactional emails
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- Lead Nurturing emails
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- Welcome emails
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- Promotional emails
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- Newsletters
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- Confirmation emails
Professional marketers have content plans and strategies for several customer types. When you plan your business emails, a lead can turn into a recurring customer, thereby increasing your sales and profit. This is why getting a good and reputable marketing company like Worthview Marketing and Co. is essential to manage your business and increase your digital presence.
Conclusion
You can book a session with us today to help you use the most powerful email marketing service to increase your business sales. It's easy to reach us on our website by clicking here; we're just a click away from you.
