The debut product reflects growing cross-border ambitions in premium nutrition.

Reinforcing Bilateral Foundations

The economic relationship between Vietnam and Australia has continued to broaden, particularly across agriculture, food technology, and nutrition. As highlighted by Nguyen Duc Hien, Deputy Head of the Vietnam Central Economic Commission’s Policy and Strategy Division, Australia remains among Vietnam’s largest trading partners, while Vietnam ranks among Australia’s top ten.

Amid this strengthening landscape, Nutifood and ViPlus Dairy formalized a partnership to co-develop a premium global nutrition brand produced in Gippsland, the long-established dairy hub of Australia.

“The upcoming GippsNature brand is the result of a long-term strategic partnership between ViPlus Dairy, with its proud 130-year-old legacy, and Nutifood, bringing creativity and deep market insight into Vietnam,” Tran Bao Minh, Vice President of Nutifood said in a release. 

The initiative gained further traction during the Victorian Government’s official visit to Vietnam. Commending the Nutifood - ViPlus collaborative model, The Hon. Danny Pearson MP, Minister for Economic Growth and Jobs, and Minister for Finance, of the Victorian Government (Australia), highlighted: “The future plans for the joint venture and GippsNature, as outlined by Nutifood and Viplus Dairy’s executives, only reinforces its purpose and potential, particularly as it has innovation at its core. When businesses collaborate like this, the economic dividends are long-term and widespread across trade and exports, and local economic growth”. 

The Victorian Government delegation joined discussions during the visit.

The First Offering from ViPlus Nutritional Australia Is Introduced

In October 2025, the collaboration reached a pivotal moment with the release of GippsNature Organic A2, the first commercial product of the GippsNature, Nutifood–ViPlus Dairy joint venture. Made with ACO - certified A2 protein milk from Gippsland, the formula represents a milestone in premium dairy cooperation between the two countries.

The launch serves as the springboard for a wider product plan. Nutifood and ViPlus Dairy aim to build a diversified international GippsNature portfolio serving multiple consumer life stages.

Nutifood is advancing firmly on its path to globalisation.

Backing these ambitions are substantial investments. In addition to the establishment of ViPlus Nutritional Australia, with an initial investment of over USD 3 million, Nutifood has invested an additional USD 230 million to expand its farms and factories in Gia Lai, Vietnam. 

It targets revenues exceeding USD 33 million by 2026 and growing to USD 130 million by 2028, driven by portfolio expansion across Southeast Asia (Malaysia, Indonesia, Cambodia, Thailand) and key Middle Eastern markets.

A Three-Year Roadmap for Regional Expansion

The product debut aligned with strategic discussions between Nutifood, ViPlus Dairy, and Victorian officials on the brand’s global trajectory. Over the next three years, the roadmap emphasizes production scaling, product diversification, including ready-to-drink items, and a presence across regional markets.

Executives from both companies voiced optimism about the roadmap’s long-term impact.

“Alongside sustainable business aspects, Nutifood and ViPlus Dairy are committed to contributing meaningful economic and social value to local communities. The international joint venture is expected to create numerous employment opportunities for the Gippsland region, as well as foster research and development cooperation for nutritional formulas with leading universities in Melbourne.” ViPlus Dairy CEO Jon McNaught noted.

Tran Bao Minh affirmed that the initiative supports broader economic cooperation while advancing sustainable nutrition development across both countries. “We highly appreciate the pioneering role of Victoria in global agriculture and nutrition. Through this joint venture, Nutifood aims to collaborate with Victoria to promote bilateral economic cooperation, while co-creating sustainable nutritional values, contributing to elevating both Vietnam and Australia on the global map of food and nutrition,” said Minh.

Collectively, these developments signal a deeper shift: the partnership is moving beyond a single launch toward creating a cross-border nutrition brand with regional significance.