Single-origin coffee is expected to increase in popularity among coffee drinkers over the next 12 months, as the global trend makes its way to Australia.

Australians’ love for coffee is well documented, with an estimated 16.3million cups consumed every day, and the overall coffee market valued at around $3.8b in 2025.

Executive Chairman of the Muzz Buzz franchise, Warren Reynolds, says while Australia has its own distinct coffee culture, we are still influenced by overseas trends, and expects to see an increase in single-origin coffees as is currently being experienced in Europe.

“The International Coffee Exhibition in Milan in October highlighted current industry trends, with a real focus on single-origin coffee.”

“It was also reflected in cafes right across Europe, where customers are being offered a wide range of choice on where their morning coffee is sourced. In some places, those choices were changed daily.”

Single-origin coffee refers to coffee beans sourced from one place – whether that be a country or region – with beans often tasting different depending on location and climate.

Muzz Buzz recently introduced a single-origin coffee, sourced from Bali’s Kintamani region.

Mr Reynolds says while he expects their signature blends to remain the more popular products, they wanted to offer greater choice to customers.

“Coffee is such a deeply personal experience. Offering a single-origin bean is an expansion on that and allows customers to add more variety and choice into their daily brew.”

However, Mr Reynolds says for businesses looking to introduce single-origin coffee into their lineup, there are several factors to consider;

• Cost: Single-origin coffee is considered a premium product as it’s more expensive to purchase, because of smaller production quantities in comparison to blended coffee. 

• Taste Profile: Different countries and regions will produce beans with different flavour profiles, some of which can be quite distinctive. 

• Traceability: Single-origin coffee can offer greater transparency around the ethical sourcing of beans.

• Supply Chain Reliability: Sourcing from a single location can limit availability, particularly during times of poor harvest or weather-related events. 

Mr Reynolds says there may also be a need to upgrade equipment.

“Upgrading to a coffee machine with increased hoppers may be necessary to allow different beans to be stored separately and prevent cross-contamination of flavours. It can also be more efficient as your barista can switch between beans without changing the grinder setup.”

“It’s definitely worth considering if single-origin beans are going to be a consistent offering moving forward.”

Mr Reynolds is also expecting coffee prices to stabilise somewhat, following significant spikes in 2025.

“While I wouldn’t expect your daily cup of coffee to be cheaper in the New Year, I’m hopeful we’ve seen the last of the significant price hikes for a while.”

About Warren Reynolds and Muzz Buzz

Warren Reynolds is the major shareholder and Executive Chairman of Muzz Buzz, WA owned and operated, specialising in Great Coffee on the Go. There are currently more than 30 stores across metropolitan and regional WA. 

Mr Reynolds has more than three decades business experience, including in the US and Melbourne. He’s also an accomplished aerobatic pilot and enjoys flying in his spare time.