Mon Aug 4

Introducing the SE 2 and Mini hair dryers from Laifen

The Mane Attractions for Professional Styling at Home Without the Price Tag

Fast, flawless hair is now possible with the launch of Laifen’s two professional quality hair dryers the SE 2 and Mini in Australia. The affordable and powerful hair dryers offer ultra fast drying and styling without excessive heat, to keep hair healthy, shiny and smooth.

SE 2: Dry Faster, Style Better

The SE 2 is a statement piece that performs as good as it looks. The next generation of professional high speed hair dryers is powerful, stylish and lightweight, delivering an enhanced hair care experience.

The upgraded specs including a three phase brushless motor has a max speed of 108,000 RPMs and delivers an impressive airspeed of up to 21.5 m/s, so it can dry short hair in just one minute or long hair in five minutes. With two airspeeds, five temperature settings and three magnetic nozzle attachments (Diffuser, Smooth and Concentrator) it offers styling versatility to suit every look.

MINI but Mighty

Compact, colourful and full of power the Laifen Mini is the perfect travel companion. Its sleek design and included travel case will fit comfortably in your luggage as it is 33% smaller and 27% lighter than the SE 2. The mini packs a punch, offering convenience and performance, delivering 110,000 RPMs and optimised airflow for quick easy styling wherever you are.

“We are delighted to offer Australians exceptional quality hair dryers without the premium price tag. It’s always been mine and the brand's mission to create products designed to make daily life easier, ” says Hongxin Ye founder and CEO at Laifen.

“I’m obsessed with the new Laifen hair dryers, the quality is exceptional. They are extremely light, dry my clients hair super quick and easy to style with. But what I love most is the temperature control, the max temp is 80 so it doesn't damage or dehydrate the hair,” says Paloma Rose Garcia, stylist and founder of Paloma Salon.

Laifen SE 2 Key features:

• Colour coordinated design in soft pastels across the whole product
• Three magnetic nozzles: Diffuser, Smooth Nozzle, and Concentrator Nozzle
• Lightweight at only 390g, making it easy to handle for daily use
• Child Mode: a gentle setting that uses cooler temperatures for kids sensitive skin (max temp 48)
• Noise reduction technology to bring the sound level to 59dB so its whisper quiet
• Continually releases over 200 million negative ions to reduce frizz for smooth shiny hair
• Three-colour LED temperature ring, to indicate temperature setting whilst drying and styling

Laifen Mini key features:

• Colour coordinated design in pastel tones
• Compact and lightweight - weighs only 299g and only 22cm tall
• Magnetic smooth nozzle and travel case included
• Child mode: a gentle setting that uses cooler temperatures for kids delicate hair (max temp 48)
• Noise reduction technology to bring the sound level to 61dB so its whisper quiet
• Continually releases over 200 million negative ions to reduce frizz for smooth shiny hair
• Three-colour LED temperature ring, to indicate temperature setting whilst drying and styling

The SE 2 and Mini hair dryers are packed with innovative technology, delivering salon worthy results and crafted in colourful pastels for an aesthetic addition to your bathroom, holiday essentials or GRWM videos.

The SE 2 (RRP $299) and Mini (RRP $199) are available from 17 July 2025 at JB Hi-Fi stores nationwide and online.