Melbourne streetwear label HoMie has opened its new store in Emporium Melbourne, but this launch is about more than fashion. At the heart of the shop is a clear purpose: giving young people affected by homelessness or hardship a chance to learn, work, and thrive.

What began as a small Facebook page in 2015 has grown into a social enterprise supporting thousands of young Australians. Its Fitzroy store has long been a hub for creativity and connection, and now HoMie is bringing that ethos to the heart of the city, creating a welcoming space where community and style come together.

Stepping inside the Emporium store, visitors are met with a warm and inviting environment designed to encourage connection and conversation. Timber batons, mirrors, lighting and flooring have been salvaged from previous tenants and creatively repurposed, reflecting HoMie’s commitment to sustainability and its upcycled REBORN collection. “This space isn’t just about shopping; it’s about community,” says Steph Say, CEO of HoMie. “It’s a place where young people, customers and collaborators can come together, share stories and be part of something that really makes a difference.”

The store’s creation was a collaborative effort, with more than 30 partners, including Vicinity Centres, Renascent, Six Degrees Architects and Yeah Good, contributing time, skills and resources. For HoMie, involving the community isn’t a principle — it is the foundation for real change.

Beyond its racks of streetwear and upcycled designs, the Emporium store is home to Retail Ready, HoMie’s 10-week paid employment and training program for young people. Up to 48 participants each year gain hands-on retail experience, award wage employment, and mentoring in a safe, purpose-built environment. Every purchase made in the store contributes directly to these programs, giving customers the opportunity to support real social impact.

HoMie’s expansion into Melbourne’s CBD is a reminder that fashion can do more than follow trends. It can create opportunity, bring people together, and turn a simple shopping experience into a meaningful connection with community.