Google AI
The Times Australia

Times Media Advertising

Game On for Bybit-Backed GameFi Platform, Yeeha Games

SINGAPORE - Media OutReach - 5 August 2022 - Yeeha Games, a $50 million-funded GameFi platform, has announced its entry into the world of web3 gaming. To bridge the gap between traditional gaming and GameFi, Yeeha Games will be releasing a number of blockchain games over the next 18 months.

It currently has 11 games in the pipeline, with subsequent game releases planned in the future.

Yeeha.jpg

Backed by Bybit, Yeeha Games provides an ecosystem that offers a wide range of quality games, as well as a marketplace where users can trade in-game assets. The global team behind the platform is 90+ people strong and consists of industry veterans from the blockchain, GameFi, and traditional gaming sectors — including Bybit, Tencent, NetEase, IGG, Animoca Brands, Unity, and TapTap.

"The GameFi industry saw incredible growth in 2021," said Choy Wai Cheong (Choy), co-founder and COO of Yeeha Games. "But when compared to the traditional gaming market, we still see a massive untapped potential. To attract traditional gamers to web3, we must have games that appeal to them. Blockchain or not, games have to be fun to attract and retain players in the long run. Integrating blockchain elements into game genres with proven success in the traditional gaming market is a good starting point — and that's where Yeeha Games is positioned."

"We are excited about the future of GameFi, and how it could realize the promise of the metaverse and internet through gaming," said Ben Zhou, co-founder and CEO of Bybit. "Other than creating a level playing field, GameFi has the potential to connect people across global communities to build up our digital and virtual worlds. Additionally, it promotes the ideology of putting power back in the hands of the people with a player-owned economy. Through this partnership, we want to demonstrate our commitment to driving technology innovations to the wider society."

With a focus on high-quality, free-to-play games that deliver on all aspects, Yeeha Games is set to raise the bar and shape the future of blockchain gaming. Its free-to-play games serve as a bridge for players in the traditional gaming space to enter web3 gaming without the need to purchase cryptocurrencies from the get-go, allowing them to fully experience the game before purchasing their first digital assets.

Pushing boundaries of the current GameFi space, Yeeha Games seeks to introduce a broad range of game genres to the ecosystem, including but not limited to MMORPG, SLG, open world, simulation, and idle RPG card games to cater to different users. To help players transition smoothly into web3 gaming, the Yeeha Games marketplace has a built-in wallet that supports both fiat and crypto deposits. To top it off, players would also be able to make transactions gas-free across all of its platform's game titles.

Midgard Saga, the first game in Yeeha Game's ecosystem, is slated for release in September 2022. Midgard Saga is a casual card-based RPG that follows the adventures of a prince to save his fallen kingdom. Players will encounter heroes of various backgrounds, which they can then recruit and deploy in battles. Its idle gameplay makes it perfect for players who enjoy a real-time combat strategy game that's light on battle mechanics.

Interested parties may find out more about upcoming game offerings on the official Yeeha Games website.

Hashtag: #Bybit

About Bybit

Bybit is a cryptocurrency exchange established in March 2018 that offers a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. Bybit is a proud partner of Formula One racing team, Oracle Red Bull Racing, esports teams NAVI, Astralis, Alliance, Virtus.pro, Made in Brazil (MIBR) and Oracle Red Bull Racing Esports, and association football (soccer) teams Borussia Dortmund and Avispa Fukuoka.

For more information please visit:

For updates, please follow Bybit's social media platforms on










About Yeeha Games
Yeeha Games is a GameFi platform that aims to introduce traditional gamers to the expansive world of web3.

Backed by Bybit, Yeeha Games brings world-class titles to players worldwide, offering a gaming experience that truly embodies the web3 values — interoperability, compatibility, and ownership.

The $50 million-funded platform has a variety of high-quality, free-to-play games lined up for release in the next 18 months. The first game, titled Midgard Saga, would be released in September 2022.

For more information please visit:

For updates, please follow Yeeha's social media platforms on




Times Magazine

Quickest Way of Getting Rid of Your Old Cars in Brisbane?

If you are done searching for a practical solution for quickly getting rid of your old car, this w...

The Human Supplement Craze Has Officially Gone to the Dogs (Literally)

Australians’ appetite for supplements is no longer limited to their own vitamin cabinets. New reta...

AI Guilt: It’s Real — But it is irrational

Artificial intelligence is rapidly becoming one of the most powerful tools ever made available to ...

Australians Are Keeping Their Cars Longer — And It’s Changing The Market

Australia’s car market is undergoing a subtle but important transformation. People are keeping th...

Streaming Fatigue: Australians Overwhelmed By Subscriptions

Streaming was once supposed to simplify entertainment. Instead, many Australians now feel overwhe...

Why Shopping Centres No Longer Feel Exciting

There was a time when going to the shopping centre felt like an event. Families spent entire Satu...

The Times Features

Recovering at Home After Surgery: The Role of Mobile Re…

Recovering from surgery can be both physically and emotionally challenging. Whether it is a joint ...

Children and Screens: The Growing Health Challenge Faci…

Once upon a time, parents worried that children spent too much time reading books indoors instead ...

FIRE PIT CINEMA. A New Winter Ritual Comes to Canberra

A Winter Night of Mulled Wine, Firelight & Christmas Movies Canberra, Wednesday 27th May - Fo...

Why Professional House Painting in Melbourne Adds Long-…

There is a particular kind of frustration about which Melbourne homeowners rarely talk about openl...

Residential HVAC Systems in Australia: What Homeowners …

Australia’s residential HVAC market is evolving rapidly as households face hotter summers, rising ...

The Biden Administration: Did The Inquiry Establish Who…

Questions surrounding former US President Joe Biden and his health while in office continue to dom...

Nationals move Bill to protect women. Sall Grover inter…

Matt Canavan  All good. Look, well, it's great to be here with my friend and colleague, Alison Pe...

The Human Supplement Craze Has Officially Gone to the D…

Australians’ appetite for supplements is no longer limited to their own vitamin cabinets. New reta...

The Teals: Can They Spoil Australia’s New Attraction to…

Australian politics is shifting again. For years, the dominant national contest revolved around L...