The Times Australia
News From Asia

.

Lee Kum Kee at THAIFEX 2025: Connecting the World Through Asian Culinary Culture

BANGKOK, THAILAND - Media OutReach Newswire - 29 May 2025 - Lee Kum Kee, a global leader in authentic Asian sauces and condiments, is proud to announce its participation at the prestigious THAIFEX – Anuga Asia 2025, taking place from 27 May to 31 May, 2025 at IMPACT Muang Thong Thani in Bangkok, Thailand.

This marks Lee Kum Kee's third appearance at THAIFEX, following its memorable debut in 2023 and 2024.

Lee Kum Kee joins the THAIFEX - Anuga Asia event for the third consecutive year.
Lee Kum Kee joins the THAIFEX - Anuga Asia event for the third consecutive year.

This year, Lee Kum Kee returns with a dedicated booth showcasing its signature products with an exciting range of offerings that reflect current global trends in health, convenience, and modern lifestyles. From Ready-to-Eat (RTE) meals to Menu Oriented Sauce (MOS) solutions and the expanding healthy product lines, Lee Kum Kee continues to push the boundaries of making authentic Asian cuisine more accessible while championing global wellness.

A major highlight of the booth is the exclusive live cooking shows led by Thailand's most renowned chefs — Chef Pom (Thanarak Chuto), Chef Toon (Sumlanat Banditrach) and Chef Enoch Teo — who demonstrate how Lee Kum Kee products can elevate the art of Asian cooking. Visitors can also enjoy daily tastings of specially crafted dishes made with Lee Kum Kee sauces throughout the event.

Lee Kum Kee invites Chef Pom (Thanarak Chuto) for an exclusive live cooking show at THAIFEX - Anuga Asia 2025.
Lee Kum Kee invites Chef Pom (Thanarak Chuto) for an exclusive live cooking show at THAIFEX - Anuga Asia 2025.

Further deepening the brand's dedication to culinary excellence, Lee Kum Kee is honoured to serve as the Official Partner of Premium Sauce of the Thailand Ultimate Chef Challenge 2025 11th edition (TUCC), one of the premier events held during THAIFEX. This partnership reflects the brand's ongoing commitment to nurturing culinary talents across the border.

Vincent Wong, President – APAC of Lee Kum Kee Sauce said: "With over 135 years of culinary heritage, Lee Kum Kee is dedicated to enabling superior experiences through the art of Asian cuisine. Our commitment to sharing our passion for authentic Asian flavours is exemplified by our participation in THAIFEX for three consecutive years, which provides us with a valuable opportunity to connect with food enthusiasts and demonstrate the diversity and excellence of Asian cuisine."

Join Lee Kum Kee at Hall 10, Both LL15 at THAIFEX – Anuga Asia 2025 for an unforgettable taste experience that celebrates tradition, innovation, and the power of food to unite the world.

Follow Lee Kum Kee's updates at: www.facebook.com/LeeKumKeeThailand

Hashtag: #LeeKumKee #LKK


The issuer is solely responsible for the content of this announcement.

About Lee Kum Kee

Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions, and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee's range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create, and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee's rich heritage, unwavering commitment to quality, sustainable practices, and "Constant Entrepreneurship" combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit .

Times Magazine

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Science Behind Reverse Osmosis and Why It Matters

What is reverse osmosis? Reverse osmosis (RO) is a water purification process that removes contaminants by forcing water through a semi-permeable membrane. This membrane allows only water molecules to pass through while blocking impurities such as...

Foodbank Queensland celebrates local hero for National Volunteer Week

Stephen Carey is a bit bananas.   He splits his time between his insurance broker business, caring for his young family, and volunteering for Foodbank Queensland one day a week. He’s even run the Bridge to Brisbane in a banana suit to raise mon...

Senior of the Year Nominations Open

The Allan Labor Government is encouraging all Victorians to recognise the valuable contributions of older members of our community by nominating them for the 2025 Victorian Senior of the Year Awards.  Minister for Ageing Ingrid Stitt today annou...

The Times Features

From a Girlfriend’s Moisturiser to a Men’s Skincare Movement: How Two Mates Built Two Dudes

In a men’s skincare market that often feels like a choice between hyper-masculinity and poorly disguised women’s products, Two Dudes stands out. It’s not trying to be macho. It’s n...

The Great Fleecing: Time for Aussies to demand more from their banks

By Anhar Khanbhai, Chief Anti-Fleecing Officer, Wise   As Australians escape the winter chill for Europe’s summer or Southeast Asia’s sun, many don’t realise they’re walking strai...

Agentforce for Financial Services: Merging AI and Human Expertise for Tailored BFSI Solutions

In this rapidly evolving world of financial services, deploying customer experiences that are personalized and intelligent is crucial. Agentforce for Financial Services by Sale...

Cult Favourite, TokyoTaco, Opens Beachfront at Mooloolaba this June

FREE Tokyo Tacos to Celebrate!  Cult favourite Japanese-Mexican restaurant TokyoTaco is opening a beachfront venue at the Mooloolaba Esplanade on Queensland’s Sunshine Coast t...

Samsara Eco and lululemon announce 10 year partnership

lululemon and Samsara Eco Announce 10-Year Plan to Advance Recycled Material Portfolio Plan will see lululemon source a significant portion of its future nylon 6,6 and polyes...

The viral diet that could boost your immunity during winter

As we settle into the winter months, immune health becomes top of mind, and the latest food trend gaining traction may be worth taking seriously, especially when it comes to st...