The Times Australia
Small Business News

.

How important is SEO, SEA, Link Building, for a business in 2022?


When we talk about business in the internet-sodden modern world, we do not just talk of products and services and customers. Just look around the world and you'll see people looking into their phones. This is the reason that most big companies have their digital presence, which means, a website. But, how important is a website for a business today? Can it survive without it? Can a website not thrive without SEO packages (Australia) and link building?Australia has 86.5% of the population using the Internet. But not all people use it for buying things!

So, how important has SEO become for a business in 2022?

The chemistry of SEO and business growth through a tale!

Before we delve into these dorms of SEO and business, let's first understand why SEO is there in the first place.

To understand the base of SEO, we will talk of a real life analogy. It will help bring a sense of clarity into the picture.

Suppose the internet is a giant planet called Alpha and each island on it a website. There are islands that are about wines, there are islands that are about shoes, islands about SEO packages, about link building, about movies, etc. Now, consider Earthians (internet users) visiting this place to explore and learn about these different things. But because the islands are isolated from each other, they find it hard to locate the islands they want to visit. There is a cool guy with a red Spartan helmet that wants to visit an island about Sparta and learn some stuff. How would he do? To solve this, Planet Alpha installed an intelligent gateway at the entry.

Now, this giant gateway will ask every Earthian about what s/he wants to visit and then will send them to the appropriate island. But, here came two problems before it -

  • How to know which island lies at what location and what the island is about?

  • It would be hard for Earthians to keep coming up if they plan to visit another relevant island at the same time. For example, the cool guy in the above example wants to visit an island about Persians.

For it came two solutions too -

  • SEO

  • Link Building

And then came expert SEO companies with SEO packages for the help of those islands.

What is Search Engine Optimization!

Search Engine Optimization is a set of procedures and ways of editing the content that websites follow in an attempt to tell Google about their presence and the presence of their content! Here is what SEO does -

  • It helps search engines know about the presence of the websites.

  • It helps search engines know about the context of the website – if the website is about politics, news, shoes, SEO, etc.

If your website is about SEO packages and services, then optimization will help search engines like Google know about your website, its address, what all content is it publishing, what all services it is offering. So if a person comes to Google and types SEO packages Australia, Google knows where to send the person to.

But here comes the politics - there could be hundreds of websites selling SEO packages and trying to lure customers. So, how would Google know which website to show? It will assess here which website is better than the other. For this, Google takes several ranking factors and link building is the biggest in these all. The better is the link building (networking) of a website, with quality niche websites having high authority, the better it is than others.

Does your business require SEO and link building to thrive today?

When we talk of business, we talk of reach. A company is like a tree and the sunlight is its revenue. For it, a tree must reign the canopy at large. Earlier, much of the sunlight used to come directly. But now it comes through a shield called the internet - nearly 59.5%. What we mean is that near to 4.66 billion people in the world now use the internet, said the experts of NewsServices.com. And this number is going to grow further large with the advent of high-speed internet.

If you just look at all the major companies around, like Nike, TATA, Tommy, etc. they have their strong digital presence. This helps them get to the customer much before the local market does. And how do these companies do this? By investing into SEO packages (Australia), link building, and web design. Consider a website like a second home of a company. If a website is good, serves value, and is accessible easily, then people are more likely to buy things from it. Here are all the little and large benefits of SEO for a business.

Benefits of SEO for a business in 2022!

  • It helps a business have a good online presence than its competitors.

  • It helps turn a business into a brand.

  • SEO helps businesses grab the untouched areas and increase its range.

  • People get to know more about the business at hands.

  • It creates a sense of trust between the company and the customers.

  • Advertising cost drops significantly and thus helps the balance sheet of a business stay sane.

  • Because the internet is going to be the future of this world, SEO sets a business for long term sustainable growth.

And we are not speaking these things, it is the fact sheet that is indicating the time to come. According to a study done by Google, the use of the internet has helped businesses and customers come closer with ease.

  • 60% of all the smartphone users have got to come in contact with the business directly.

  • 80% of people want to do shopping quickly as per the stats of ThinkWithGoogle.

  • 79% say that they will visit a website if the website is easy to use and secure.

  • ‘‘Near me” searches have grown by 150%. This has fueled local businesses.

These are all the little things that speak about the need of SEO and link building for a business to grow. It is going to be the oxygen of the business in the future. If you don't do it, your competitor will, because all the customers will be reachable on the phone.

If you have a business, it is time that you invest in some link building and SEO packages (Australia). What it will do is to put you miles ahead of your competitors and help you get ready for the future, says Link Building Australia. It is time that businesses must look at the larger picture and decide for their business. It needs digital nourishment for sure. There is no doubt about it.

Property Times

Rubber vs Concrete Wheel Stops: Which is Better for Your Car Park?

When it comes to setting up a car park in Perth, wheel stops are a small feature that make a big difference. From improving driver accuracy to preventing costly damage, the right choice between rubber and concrete wheel stops could save you time, mon...

What Is the Australian Government First Home Buyers Scheme About?

For many Australians, buying a first home can feel like a daunting task—especially with rising property prices, tight lending rules, and the challenge of saving for a deposit. To ease this burden, the Australian Government has introduced a First ...

Flipping vs. Holding: Which Investment Strategy Is Right for You?

Are you wondering whether flipping a property or holding onto it is the better investment strategy? The answer isn’t one-size-fits-all. Both strategies have distinct advantages and risks, and choosing the right one depends on your financial goals, ...

A Guide to Smarter Real Estate Accounting: What You Might Be Overlooking

Real estate accounting can be a complex terrain, even for experienced investors and property managers. From tracking rental income to managing property expenses, the financial intricacies of real estate demand more than just basic bookkeeping. A si...

Food & Dining

Not all processed foods are bad for you. Here’s what you can tell from reading the label

If you follow wellness content on social media or in the news, you’ve probably heard that processed food is not just unhealthy, but can cause serious harm. Eating a diet dominated by highly processed foods means you’re likely to consume more kil...

Italian Street Kitchen: A Nation’s Favourite with Expansion News on Horizon

Successful chef brothers, Enrico and Giulio Marchese, weigh in on their day-to-day at Australian foodie favourite, Italian Street Kitchen - with plans for ‘ambitious expansion’ to be announced in the coming months.  Italian Street Kitchen: A slice o...

Après Skrew: Peanut Butter Whiskey Turns Australia’s Winter Parties Upside Down

This August, winter in Australia is about to get a lot nuttier. Skrewball Whiskey, the cult U.S. peanut butter whiskey that’s taken the world by storm, is bringing its bold brand of chaos to Aussie shores with Après Skrew: a mash-up of alpine energy...

450 people queue for first taste of Pappa Flock’s crispy chicken as first restaurant opens in Queensland

Queenslanders turned out in flocks for the opening of Pappa Flock's first Queensland restaurant, with 450 people lining up to get their hands on the TikTok famous crispy crunchy chicken tenders. The highly anticipated opening comes after months of d...

Business Times

From Farms to Festivals: How Regional NSW Is Repurposing Shipping…

Regional NSW communities are repurposing containers for farms, tourism, and events Farmers and small businesses use them...

Nail it with points: Flybuys members can redeem points for instan…

Flybuys launches new in-store redemption at Bunnings stores across Australia Tuesday 19 August, 2025 – Flybuys, Australia’s ...

Understanding Energy Use Patterns by Season

Australia’s climate changes noticeably across the year. These seasonal changes don’t just affect what we wear or how we trave...

The Times Features

Wedding Photography Trends You Need to Know (Before You Regret Your Album)

Your wedding album should be a timeless keepsake, not something you cringe at years later. Trends may come and go, but choosing the right wedding photography approach ensures your ...

There’s a new vaccine for pneumococcal disease in Australia. Here’s what to know

The Australian government announced last week there’s a new vaccine[1] for pneumococcal disease on the National Immunisation Program for all children. This vaccine replaces pr...

What Makes a Small Group Tour of Italy So Memorable?

Traveling to Italy is on almost every bucket list. From the rolling hills of Tuscany to the sparkling canals of Venice, the country is filled with sights, flavors, and experiences ...

Latest data suggests Australia is overcoming its sugar addiction

Australia is now meeting the World Health Organization’s (WHO) guidelines[1] on sugar, which recommend keeping sugar below 10% of daily energy intake. New data[2] published ...

Do you really need a dental check-up and clean every 6 months?

Just over half of Australian adults[1] saw a dental practitioner in the past 12 months, most commonly for a check-up[2]. But have you been told you should get a check-up and c...

What is a Compounding Pharmacy and Why Do You Need One in Melbourne?

Ever picked up a prescription and thought, this pill is too big, too bitter, or full of things I cannot have? That is where a compounding chemist becomes important. A compounding p...