The Times Australia
Small Business News

.

How Sportsfinda Founder Ahmad Elhawli is helping Australian sporting and fitness start-ups

  • Written by Media Release Service


Australian sporting and fitness SMEs are receiving increased digital exposure thanks to e-commerce marketplace Sportsfinda. Founder and sports fanatic Ahmad Elhawli started the online site in March 2018 with the vision to level the playing field for grassroots companies, helping them gain traction to grow past the start-up phase.

 

Unlike many large-scale online marketplaces, Sportsfinda.com.au has found its niche by aggregating Australian sporting and fitness products only, primarily through small businesses who don’t yet have the financial backing to do a lot of marketing themselves.

 

More than 30 Australian brands have already signed up and Sportsfinda.com.au now offers a wide range of products across sports gear, supplements, equipment and activewear.

 

Encouraging the entrepreneurial spirit

 

Elhawli learnt at an early age what it takes to make a business successful. He dedicated his time to mastering digital marketing, with a formal education from Swinburne University and further Honours from RMIT, where he achieved a master’s degree in Marketing.

 

Boasting over a decade’s worth of in-house experience, Elhawli initially launched Business Wilderness, a podcast service that gives entrepreneurs an insight into the different stages of running their own organisation – the good, the bad and the ugly.

 

Armed with the theoretical experience and significant digital marketing expertise, Elhawli was once again ready to hit the ground running with his own organisation – leading to his brainchild Sportsfinda.com.au.

 

Sportsfinda putting Australia on the e-commerce map

 

Sportsfinda.com.au curates products from Australian businesses, who are trying to increase sales in a short period of time.

 

“From personal experience, I know how hard it can be to get your products into large retailers. Sportsfinda.com.au helps business owners cut out the middle-man and head straight to the consumer, reaching their target audience in a cost-effective manner.”

 

Vendors can sign up to the site for free with a quick approval process. Sportsfinda.com.au also provides a back-end sales tools and support team should individuals encounter any issues.

 

“We’re here to help our clients reach a larger audience and reduce costs which would’ve otherwise been spent on marketing or supplier retailer costs,” he said. “We’ve simplified the upload process, making it as seamless as possible, taking the pain out of direct sales and allowing business owners to better spend their time and money elsewhere.”

 

Sportsfinda.com.au monitors and analyses customer trends to help identify opportunities for clients.

 

Since its launch, Sportsfinda.com.au has received over 5,000 monthly unique visitors to the site, averaging thousands of sales monthly. The company takes a modest 9.5% commission off each sale.

 

While the figures are impressive, Elhawli maintains that it isn’t just about the sales.

“Although it’s great to watch Sportsfinda.com.au grow financially, our vision is to help local businesses grow,” he said.

 

Elhawli has high expectations for Sportsfinda.com.au, with a target of 500 Australian-owned businesses selling their products on the site in the next three years.

Property Times

Top Tips for Finding the Ideal Block to Build Your Home

There’s something deeply personal and exciting about building your own home. You’re not just choosing paint colours or furniture, you’re creating a space that reflects your lifestyle, your dreams, and your future. However, before you start sketchin...

The Home Buying Process Explained Step by Step

Buying a home is a thrilling milestone, but it can also feel like navigating a maze without a map. With paperwork, finances, and decisions at every turn, understanding the home-buying process is crucial for success. Whether you're a first-time buye...

Thinking of Selling Your Home? Here’s What You Need to Know

Selling a home is more than just putting up a “For Sale” sign. It’s a strategic process that involves preparation, pricing, and negotiation - all aimed at getting the best value for your property. Let’s go through the most important steps to take b...

Smart Ways to Earn Passive Income from Real Estate

Imagine making money without doing much work. You get paid even while you sleep, travel, or do fun things. This is called passive income. Indeed, real estate has great ways to do this. You don't have to be a landlord all day; similarly, you don't h...

Food & Dining

Onsite Caterer vs a Full Service Venue: 9 important things to explore

Choosing between an external catering company and an all-inclusive venue is a major decision that affects cost, flexibility, food quality, and the overall event experience. Venues with in-house catering offer convenience and streamlined coordinatio...

Meal Prep as Self-Care? The One Small Habit That Could Improve Your Mood, Focus & Confidence

What if the secret to feeling calmer, more focused, and emotionally resilient wasn’t found in a supplement or self-help book — but in your fridge? That’s the surprising link uncovered by leading dietitians Anna Debenham and Alex Parker from The Biti...

Cult Favourite, TokyoTaco, Opens Beachfront at Mooloolaba this June

FREE Tokyo Tacos to Celebrate!  Cult favourite Japanese-Mexican restaurant TokyoTaco is opening a beachfront venue at the Mooloolaba Esplanade on Queensland’s Sunshine Coast this June.  The doors of the new venue will open on 18 June and to cel...

International lager claims crown as Australia’s most preferred beer

Launching its inaugural ‘Brand Map of Australia’, Tracksuit reveals Corona as the nation’s most preferred beer  Sydney, Thursday, 29 May 2025 - From iconic mass-produced lagers to innovative craft brews, beer is woven into the fabric of Australi...

Business Times

Agentforce for Financial Services: Merging AI and Human Expertise…

In this rapidly evolving world of financial services, deploying customer experiences that are personalized and intelligen...

Samsara Eco and lululemon announce 10 year partnership

lululemon and Samsara Eco Announce 10-Year Plan to Advance Recycled Material Portfolio Plan will see lululemon source a...

Barelli Bathrooms announces celebrity interior designer Kellie Ri…

Barelli Bathrooms, a leading name in contemporary bathroom accessories and design, is proud to announce its new national ...

The Times Features

The Role of Your GP in Creating a Chronic Disease Management Plan That Works

Living with a long-term condition, whether that is diabetes, asthma, arthritis or heart disease, means making hundreds of small decisions every day. You plan your diet against m...

Troubleshooting Flickering Lights: A Comprehensive Guide for Homeowners

Image by rawpixel.com on Freepik Effectively addressing flickering lights in your home is more than just a matter of convenience; it's a pivotal aspect of both home safety and en...

My shins hurt after running. Could it be shin splints?

If you’ve started running for the first time, started again after a break, or your workout is more intense, you might have felt it. A dull, nagging ache down your shins after...

Metal Roof Replacement Cost Per Square Metre in 2025: A Comprehensive Guide for Australian Homeowners

In recent years, the trend of installing metal roofs has surged across Australia. With their reputation for being both robust and visually appealing, it's easy to understand thei...

Why You’re Always Adjusting Your Bra — and What to Do Instead

Image by freepik It starts with a gentle tug, then a subtle shift, and before you know it, you're adjusting your bra again — in the middle of work, at dinner, even on the couch. I...

How to Tell If Your Eyes Are Working Harder Than They Should Be

Image by freepik Most of us take our vision for granted—until it starts to let us down. Whether it's squinting at your phone, rubbing your eyes at the end of the day, or feeling ...