The Times Australia
Small Business News

.

How Sportsfinda Founder Ahmad Elhawli is helping Australian sporting and fitness start-ups

  • Written by Media Release Service


Australian sporting and fitness SMEs are receiving increased digital exposure thanks to e-commerce marketplace Sportsfinda. Founder and sports fanatic Ahmad Elhawli started the online site in March 2018 with the vision to level the playing field for grassroots companies, helping them gain traction to grow past the start-up phase.

 

Unlike many large-scale online marketplaces, Sportsfinda.com.au has found its niche by aggregating Australian sporting and fitness products only, primarily through small businesses who don’t yet have the financial backing to do a lot of marketing themselves.

 

More than 30 Australian brands have already signed up and Sportsfinda.com.au now offers a wide range of products across sports gear, supplements, equipment and activewear.

 

Encouraging the entrepreneurial spirit

 

Elhawli learnt at an early age what it takes to make a business successful. He dedicated his time to mastering digital marketing, with a formal education from Swinburne University and further Honours from RMIT, where he achieved a master’s degree in Marketing.

 

Boasting over a decade’s worth of in-house experience, Elhawli initially launched Business Wilderness, a podcast service that gives entrepreneurs an insight into the different stages of running their own organisation – the good, the bad and the ugly.

 

Armed with the theoretical experience and significant digital marketing expertise, Elhawli was once again ready to hit the ground running with his own organisation – leading to his brainchild Sportsfinda.com.au.

 

Sportsfinda putting Australia on the e-commerce map

 

Sportsfinda.com.au curates products from Australian businesses, who are trying to increase sales in a short period of time.

 

“From personal experience, I know how hard it can be to get your products into large retailers. Sportsfinda.com.au helps business owners cut out the middle-man and head straight to the consumer, reaching their target audience in a cost-effective manner.”

 

Vendors can sign up to the site for free with a quick approval process. Sportsfinda.com.au also provides a back-end sales tools and support team should individuals encounter any issues.

 

“We’re here to help our clients reach a larger audience and reduce costs which would’ve otherwise been spent on marketing or supplier retailer costs,” he said. “We’ve simplified the upload process, making it as seamless as possible, taking the pain out of direct sales and allowing business owners to better spend their time and money elsewhere.”

 

Sportsfinda.com.au monitors and analyses customer trends to help identify opportunities for clients.

 

Since its launch, Sportsfinda.com.au has received over 5,000 monthly unique visitors to the site, averaging thousands of sales monthly. The company takes a modest 9.5% commission off each sale.

 

While the figures are impressive, Elhawli maintains that it isn’t just about the sales.

“Although it’s great to watch Sportsfinda.com.au grow financially, our vision is to help local businesses grow,” he said.

 

Elhawli has high expectations for Sportsfinda.com.au, with a target of 500 Australian-owned businesses selling their products on the site in the next three years.

Property Times

Rubber vs Concrete Wheel Stops: Which is Better for Your Car Park?

When it comes to setting up a car park in Perth, wheel stops are a small feature that make a big difference. From improving driver accuracy to preventing costly damage, the right choice between rubber and concrete wheel stops could save you time, mon...

What Is the Australian Government First Home Buyers Scheme About?

For many Australians, buying a first home can feel like a daunting task—especially with rising property prices, tight lending rules, and the challenge of saving for a deposit. To ease this burden, the Australian Government has introduced a First ...

Flipping vs. Holding: Which Investment Strategy Is Right for You?

Are you wondering whether flipping a property or holding onto it is the better investment strategy? The answer isn’t one-size-fits-all. Both strategies have distinct advantages and risks, and choosing the right one depends on your financial goals, ...

A Guide to Smarter Real Estate Accounting: What You Might Be Overlooking

Real estate accounting can be a complex terrain, even for experienced investors and property managers. From tracking rental income to managing property expenses, the financial intricacies of real estate demand more than just basic bookkeeping. A si...

Food & Dining

Not all processed foods are bad for you. Here’s what you can tell from reading the label

If you follow wellness content on social media or in the news, you’ve probably heard that processed food is not just unhealthy, but can cause serious harm. Eating a diet dominated by highly processed foods means you’re likely to consume more kil...

Italian Street Kitchen: A Nation’s Favourite with Expansion News on Horizon

Successful chef brothers, Enrico and Giulio Marchese, weigh in on their day-to-day at Australian foodie favourite, Italian Street Kitchen - with plans for ‘ambitious expansion’ to be announced in the coming months.  Italian Street Kitchen: A slice o...

Après Skrew: Peanut Butter Whiskey Turns Australia’s Winter Parties Upside Down

This August, winter in Australia is about to get a lot nuttier. Skrewball Whiskey, the cult U.S. peanut butter whiskey that’s taken the world by storm, is bringing its bold brand of chaos to Aussie shores with Après Skrew: a mash-up of alpine energy...

450 people queue for first taste of Pappa Flock’s crispy chicken as first restaurant opens in Queensland

Queenslanders turned out in flocks for the opening of Pappa Flock's first Queensland restaurant, with 450 people lining up to get their hands on the TikTok famous crispy crunchy chicken tenders. The highly anticipated opening comes after months of d...

Business Times

From Farms to Festivals: How Regional NSW Is Repurposing Shipping…

Regional NSW communities are repurposing containers for farms, tourism, and events Farmers and small businesses use them...

Nail it with points: Flybuys members can redeem points for instan…

Flybuys launches new in-store redemption at Bunnings stores across Australia Tuesday 19 August, 2025 – Flybuys, Australia’s ...

Understanding Energy Use Patterns by Season

Australia’s climate changes noticeably across the year. These seasonal changes don’t just affect what we wear or how we trave...

The Times Features

NSW has a new fashion sector strategy – but a sustainable industry needs a federally legislated response

The New South Wales government recently announced the launch of the NSW Fashion Sector Strategy, 2025–28[1]. The strategy, developed in partnership with the Australian Fashion ...

From Garden to Gift: Why Roses Make the Perfect Present

Think back to the last time you gave or received flowers. Chances are, roses were part of the bunch, or maybe they were the whole bunch.   Roses tend to leave an impression. Even ...

Do I have insomnia? 5 reasons why you might not

Even a single night of sleep trouble can feel distressing and lonely. You toss and turn, stare at the ceiling, and wonder how you’ll cope tomorrow. No wonder many people star...

Wedding Photography Trends You Need to Know (Before You Regret Your Album)

Your wedding album should be a timeless keepsake, not something you cringe at years later. Trends may come and go, but choosing the right wedding photography approach ensures your ...

Can you say no to your doctor using an AI scribe?

Doctors’ offices were once private. But increasingly, artificial intelligence (AI) scribes (also known as digital scribes) are listening in. These tools can record and trans...

There’s a new vaccine for pneumococcal disease in Australia. Here’s what to know

The Australian government announced last week there’s a new vaccine[1] for pneumococcal disease on the National Immunisation Program for all children. This vaccine replaces pr...