How commercialization over the centuries transformed the Day of the Dead
- Written by: Mathew Sandoval, Lecturer in Culture & Performance, Arizona State University
The mass-marketing of the Day of the Dead is evident in the costumes that people buy for the day. Man Hon Lam / EyeEm Getty ImagesAs a Mexican-American who celebrates Día de los Muertos, or the Day of the Dead, at the end of October and beginning of November, I’ve noted an increasing concern the past several years that the holiday is...
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