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70% of Australians don’t feel in control of their data as companies hide behind meaningless privacy terms

  • Written by: Katharine Kemp, Associate Professor, Faculty of Law & Justice, UNSW Sydney
70% of Australians don’t feel in control of their data as companies hide behind meaningless privacy termsTrismegist san/Shutterstock

Australian consumers don’t understand how companies – including data brokers – track, target and profile them. This is revealed in new research on consumer understanding of privacy terms, released by the non-profit Consumer Policy Research Centre and UNSW Sydney today.

Our report also reveals 70% of...

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