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Here's how a TV series inspired the KeepCup revolution. What's next in the war on waste?

  • Written by Danie Nilsson, Behavioural Scientist, CSIRO
Here's how a TV series inspired the KeepCup revolution. What's next in the war on waste?Lune Media

Changing habits can be hard. So when a single episode of an Australian television show prompted a national shift in behaviour, as behavioural researchers, we took notice.

The first (2017) and second (2018) seasons of the ABC TV program War on Waste reached audiences of 3.8 million and 3.3 million viewers, respectively. That’s one...

Read more: Here's how a TV series inspired the KeepCup revolution. What's next in the war on waste?

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