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New Chinese shopping app Temu is set to overtake Amazon. What makes it so addictive?

  • Written by: Shasha Wang, Senior lecturer, Queensland University of Technology
New Chinese shopping app Temu is set to overtake Amazon. What makes it so addictive?Shutterstock

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”.

Temu specialises in selling various everyday items, including clothing, toys and household goods, for extremely low prices. Shanghai-based company PDD Holdings...

Read more: New Chinese shopping app Temu is set to overtake Amazon. What makes it so addictive?

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