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Cutbacks may keep Virgin Australia alive for now, but its long-term prospects are bleak

  • Written by Mark Melatos, Associate Professor of Economics, University of Sydney
Tigerair jet at Melbourne Airport.

Virgin Australia’s plan to sack about 3,000 of its 9,000 staff, axe its budget brand Tigerair, streamline its fleet to only Boeing 737s and suspend long-haul international flying indefinitely should come as no surprise.

Its main competitor, Qantas, announced its cutbacks in June.


Read more: Qantas cutbacks signal hard years...

Read more: Cutbacks may keep Virgin Australia alive for now, but its long-term prospects are bleak

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