Google AI
The Times Australia
Business and Money

Is Jim's Beauty set to flop like Colgate lasagna or Harley-Davidson perfume – or could it be branding genius?

  • Written by Edwina Luck, Senior Lecturer QUT Business School, Advertising, Marketing and Public Relations, Queensland University of Technology
Is Jim's Beauty set to flop like Colgate lasagna or Harley-Davidson perfume – or could it be branding genius?Jim Penman, Author provided

Jim’s Group – best known for Jim’s Mowing and Jim’s Plumbing – this week announced a surprising brand extension.

It’s Jim’s Beauty, offering “professional beauty treatments in the comfort of your chosen space”.

It’s surprising because Jim’s Group got its...

Read more: Is Jim's Beauty set to flop like Colgate lasagna or Harley-Davidson perfume – or could it be...

Business Times

Businesses tap UOW PhD researchers to accelerate innovation

Industry internship program connects businesses with research talent to fast-track innovation and solve real-world challe...

Atlassian: What It Is, What It Does and Who Runs It

In an era where global technology giants are dominated by Silicon Valley, one of the most influential software companies ...

Times Advertising Launches to Connect Australian Businesses with …

Sydney, Australia — A new digital advertising platform, Times Advertising, has officially launched, offering Australian busin...

Technology

CRO Tech Stack: A Technical Guide to Conversi…

The fascinating thing is that the value of this website lies in the fact that creating a high-cali...

Local News

Court outcome reinforces wildlife traffick…

A 20-year-old man has been fined close to $50,000 and ordered to pay costs after pleading guilty t...

Culture

Olivia Colman, Kate Box to join an exclusive …

Photo credit : Photo Credit Mark De BlokFresh out of cinemas, JIMPA - the new film by acclaimed di...

Travel

Travel Trends: Where Are Australians Going in…

For Australians, travel has always been more than just a holiday. It is a cultural habit, a reward...

The Times Features

The Albanese Government’s plan to impose a retrospectiv…

LABOR’S RETROSPECTIVE TAX GRAB RISKS 3 MILLION JOBS The Albanese Government’s plan to impose a retr...

Court outcome reinforces wildlife trafficking will not …

A 20-year-old man has been fined close to $50,000 and ordered to pay costs after pleading guilty t...

Businesses tap UOW PhD researchers to accelerate innova…

Industry internship program connects businesses with research talent to fast-track innovation an...

Olivia Colman, Kate Box to join an exclusive Live Q…

Photo credit : Photo Credit Mark De BlokFresh out of cinemas, JIMPA - the new film by acclaimed di...

Rental growth reaccelerates as cost to tenants reaches …

Australian renters are spending a record share of their gross median household income on housing c...

Worried about feeding your baby solid foods? Here’s wha…

When you have a baby, mealtimes can be messy and stressful. If you’re a new parent you may be...

Key Nutrients to Consider Before Pregnancy

Preparing for pregnancy often begins well before conception. Nutrition plays an important role durin...

When AI starts shopping for you, fashion may be enterin…

Fashion has always been a bit different to other industries. Consumers do not just buy because...

A Rare Arrival: F.P. Journe’s Vagabondage II Finds Its …

There are certain watches that don’t announce themselves loudly. They move quietly, between collec...