73% of Australian Households Own Pets: Lefant M3L Launches Locally to Meet High-Demand Cleaning Needs
Australia remains one of the world’s largest pet-owning nations, and the trend continues to strengthen. According to the Pets in Australia: A National Survey of Pets and People 2025 released by Animal Medicines Australia, approximately 73% of Australian households now own pets, with 49% owning at least one dog. As more families embrace pet companionship, the need for reliable, low-maintenance home-cleaning solutions has grown—particularly those capable of handling shedding, food debris, and everyday dirt brought in from outdoors.
Lefant M3L Arrives in Australia
Against this backdrop, Lefant has introduced the M3L 3-in-1 vacuum, sweep and mop robot to the Australian market. Designed with common Australian home layouts in mind—including open-plan living areas, mixed flooring, and medium-to-large room sizes—the M3L provides an automated, practical option for households seeking consistent floor cleaning without complex operation or high maintenance.
Compact Body with High Coverage Cleaning
A key consideration for Australian consumers is whether a robot vacuum can reach under low-profile furniture such as sofas, beds, and media units. With a 320mm width and 97mm height, the M3L is built to access these areas, helping reduce missed spots where dust and pet hair accumulate. Its 190° PSD wide-angle sensing system detects obstacles, slows near furniture, and plans smoother routes, maintaining a more continuous cleaning workflow—especially useful in homes with multiple rooms or open layouts.
Powerful Performance for Pet Households
For households with shedding pets, the M3L offers 12,000Pa of suction power and an anti-tangle brush, effectively removing hair from carpets and fine particles from hard floors. Dual rotating mop pads allow vacuuming and mopping in a single run, addressing paw prints, food spills, and dust in high-traffic areas.
Overseas users have praised its performance, noting:
“The M3L picks up pet hair much more effectively than my previous robot, and it reaches under the sofa where most robots get stuck.”
“I like that the vacuuming and mopping can be done in one go. It saves me a lot of time, especially with kids and pets running around.”
“The compact size makes a big difference in small apartments. It cleans under the bed, which is usually a forgotten area.”
These insights from international markets provide an early indication of how the M3L may support Australian households.
Auto Lift, Low Noise and Seamless Surface Adaptation
The M3L includes a 9mm auto-lift mechanism to transition smoothly over carpet edges and small thresholds without manual intervention. Optimized noise control allows quiet operation during nighttime or early hours, reducing disturbance for families and pets.
Smart App and Voice Control
For users who prefer automation, the M3L integrates app control and popular voice assistants. Cleaning schedules, zone settings, and no-go areas can be managed remotely, offering convenience for busy households balancing work and family routines.
Black Friday Launch with Limited-Time Deals on AliExpress Australia
The Lefant M3L becomes available in Australia during the Black Friday season, accompanied by a limited-time promotional offer on AliExpress Australia. The launch aims to provide local consumers—particularly pet owners seeking a higher standard of everyday floor cleanliness—with an accessible entry point into smart home cleaning.
Purchase Link:
https://www.aliexpress.com/item/1005009862701997.html
About Lefant
Founded in 2011, Lefant specializes in intelligent robotic cleaning solutions, integrating R&D, product design, manufacturing, and global distribution. Focusing on practical, reliable, and easy-to-use products, Lefant aims to simplify everyday living. Today, Lefant robots are used in over four million homes worldwide, continually driving innovation in smart home cleaning technology.
Media Contact:
Lily Ye
marketingkr@lefant.life
