The Times Australia
News From Asia

.

Sorra.net: A Rising Beauty-Tech Startup Using AI to Enhance Content and Establish Itself as Hong Kong's Premier Beauty Comparison Platform

HONG KONG SAR - Media OutReach Newswire - 20 November 2024 - Sorra.net, a beauty-tech startup from Hong Kong Science Park, is dedicated to becoming the city's leading platform for beauty and skincare product comparisons.

Utilizing artificial intelligence (AI) technology, Sorra.net not only enhances its beauty content to drive traffic but also provides readers with a more personalized experience. Currently, Sorra.net boasts Hong Kong's largest beauty product database, featuring over 35,000 products, offering users comprehensive product information.

Through AI, Sorra.net accurately analyzes reader needs and dives deep into popular topics, from must-buy Japanese and Thai beauty products to skincare solutions for sensitive skin and scalp care, as well as reviews on products containing aloe vera, tea tree oil, retinoic acid, NMN, calendula, and vitamin E. These resources make Sorra.net more than just an information hub—it's a trusted shopping guide. AI also supports Sorra.net in conducting in-depth data analysis, providing a wider range of insights on products like face masks, concealers, dark circle treatments, cleansing balms, hair masks, liquid pads, and Vaseline, delivering objective reviews on various products.

Jessie Chan, the founder of Sorra.net, stated, "AI technology has become a key tool for enhancing content quality and reader engagement. Through this technology, we can better understand readers' preferences, create content that resonates with their needs, and provide Hong Kong's beauty consumers with greater value. AI also speeds up our content updates, allowing us to keep pace with market trends and respond quickly."

Sorra.net will continue to explore the potential of AI in content creation, aiming to be an industry pioneer in innovation. As the company advances its content optimization strategies, Sorra.net aims to provide readers and members with more in-depth and engaging beauty information.


Hashtag: #Sorra #Beauty





Ecommerce:

The issuer is solely responsible for the content of this announcement.

About Sorra

Sorra was founded in 2021 with a mission to make beauty information transparent and accurate. We are creating a beauty product comparison platform that is accessible to all. We offer a brand-neutral, free and data-supported AI comparison and product-matching experience.

Times Magazine

Building an AI-First Culture in Your Company

AI isn't just something to think about anymore - it's becoming part of how we live and work, whether we like it or not. At the office, it definitely helps us move faster. But here's the thing: just using tools like ChatGPT or plugging AI into your wo...

Data Management Isn't Just About Tech—Here’s Why It’s a Human Problem Too

Photo by Kevin Kuby Manuel O. Diaz Jr.We live in a world drowning in data. Every click, swipe, medical scan, and financial transaction generates information, so much that managing it all has become one of the biggest challenges of our digital age. Bu...

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

The Times Features

Is our mental health determined by where we live – or is it the other way round? New research sheds more light

Ever felt like where you live is having an impact on your mental health? Turns out, you’re not imagining things. Our new analysis[1] of eight years of data from the New Zeal...

Going Off the Beaten Path? Here's How to Power Up Without the Grid

There’s something incredibly freeing about heading off the beaten path. No traffic, no crowded campsites, no glowing screens in every direction — just you, the landscape, and the...

West HQ is bringing in a season of culinary celebration this July

Western Sydney’s leading entertainment and lifestyle precinct is bringing the fire this July and not just in the kitchen. From $29 lobster feasts and award-winning Asian banque...

What Endo Took and What It Gave Me

From pain to purpose: how one woman turned endometriosis into a movement After years of misdiagnosis, hormone chaos, and major surgery, Jo Barry was done being dismissed. What beg...

Why Parents Must Break the Silence on Money and Start Teaching Financial Skills at Home

Australia’s financial literacy rates are in decline, and our kids are paying the price. Certified Money Coach and Financial Educator Sandra McGuire, who has over 20 years’ exp...

Australia’s Grill’d Transforms Operations with Qlik

Boosting Burgers and Business Clean, connected data powers real-time insights, smarter staffing, and standout customer experiences Sydney, Australia, 14 July 2025 – Qlik®, a g...