The Times Australia
Google AI
Small Business News

.

How to engage customers with custom stickers & merchandise

  • Written by NewsServices.com

If you are looking for creative ways to engage your customers or promote your business on a low budget, using custom stickers and merchandise in your marketing campaign may be helpful. Here are some of the ways you can engage customers with custom stickers and merchandise:

Give Custom Stickers and Merchandise as Gifts

Whether you run an online business or a brick-and-mortar one, custom stickers and merchandise can seal the deal for you. Giving custom stickers or custom merchandise like sweatshirts, drinkware, bags, phone cases etc. as loyalty gifts or gifts with purchases is a very effective way to engage customers.

Hand Out Custom Stickers and Merchandise at Grand Events

If you’re throwing a special event to promote your brand, distributing custom stickers and merchandise will help you create maximum brand awareness. A custom t-shirt with your brand’s logo printed on it can go a long way in driving customers to your business. Custom merchandise can help you communicate the look and the feel of your brand effectively to your potential customers. Therefore, grand events like a product launching ceremony or store inauguration should be leveraged to distribute custom stickers and merchandise.

Apply Custom Stickers at your Storefront

Luring customers from outside can be really easy with well-designed custom stickers on your storefront windows. Custom vinyl stickers can stay up to a year outside without fading and can easily be removed without leaving any residue.

Give Out Custom Stickers and Merchandise at Trade Fairs

While displaying your products at a trade show, you can hand out custom stickers and merchandise to promote your brand. Since trade fairs bring you and all your competitors together, you need to have something that makes your brand stand out.

Attendees at a trade show are always attracted to uniqueness. If you are doing something that other vendors are not, you will lure them to your booth. There are different ways to hand out stickers and merchandise at a trade fair. Most brands use competitions and games to hand out custom merchandise. However, you can employ other ways like giving out custom stickers to everyone who passes through your booth. Custom stickers are usually inexpensive than other merchandise and therefore can be handed out in large quantities.

Handing out well-designed custom stickers from Stickeroo with funny or inspirational messages can be a great way to create brand awareness. Custom vinyl stickers that can be easily applied to the personal belongings of the attendees can organically promote your brand. In fact, they can help you generate a word-of-mouth advertising without a word being spoken.

Sell Custom Merchandise as Branded Items

If you run a retail business, you should capitalize on impulse purchases to increase order value. One way to do that is to ask your customer if they want to buy something from your custom merchandise when they are checking out. Placing custom merchandise at the end of the aisle or near the counter can get you the last-second purchase that will bring in money while sending out a word-of-mouth ad generating item.

Property Times

What First-Time Buyers Must Know About Mortgages and Home Ownership

The reality is, owning a home isn’t for everyone. It’s a personal lifestyle decision rather than an obligation. But for those who want long-term security and like the idea of building equity, it’s a worthwhile move. The process of going into home ...

New Year, New Keys: 2026 Strategies for First Home Buyers

We are already over midway through January, and if 2025 was anything to go by, this year will be over before we know it. For Joseph Khalil, Managing Director of With Finance, the start of the year is the most critical time for Australians to take c...

Vendor Advocacy Fees

Vendor advocacy fees can vary widely based on a number of factors, including the type of service provided, the scope of the engagement, and the experience of the advocate. Here's a general breakdown of how these fees might be structured: 1. Flat...

Understanding Kerbside Valuation: A Practical Guide for Property Owners

When it comes to property transactions, not every situation requires a full, detailed valuation. In many cases, lenders, investors, or homeowners simply need a quick, efficient assessment of a property’s approximate market value. This is where a ke...

Food & Dining

IFTAR Turns Up The Heat With The Return of Ramadan Nights From 18 February

Iftar returns to IFTAR, with the Western Sydney favourite opening after dark for Ramadan  IFTAR introduces Ramadan Nights with a new evening service and dedicated Ramadan menu An after-dark dining experience built for post-sunset feasting and...

The past year saw three quarters of struggling households in NSW & ACT experience food insecurity for the first time – yet the wealth of Australia’s top income earners grew by almost $600,000 a da…

Everyday Australians are struggling to make ends meet, with the cost-of-living crisis the major cause of concern for households across NSW and the ACT.  Data from the 2025 Foodbank Hunger Report showed one in three households in NSW and the ACT ex...

Single and Ready to Mingle – the Coffee Trend Australians Can Expect in 2026

Single-origin coffee is expected to increase in popularity among coffee drinkers over the next 12 months, as the global trend makes its way to Australia. Australians’ love for coffee is well documented, with an estimated 16.3million cups consumed ...

Sweeten Next Year’s Australia Day with Pure Maple Syrup

Are you on the lookout for some delicious recipes to indulge in with your family and friends this upcoming Australia Day? Here we have rounded up a selection of our favourite recipes that we thought may be of interest to you – from refreshing drink...

Business Times

Marketers: Forget the Black Box. If You Aren't Moving the Needle…

Two years ago, I entered the digital marketing space with the mindset of an engineering student and the work ethic of a h...

Extreme weather growing threat to Australian businesses in storm …

  Australian small businesses are being hit harder than ever by costly disruptions, with new data by leading...

The shout is fading as Aussies hit their spending limits

Half of Australians now pay only for their own order and one in three are ditching the shout A widening gap in what Austra...

The Times Features

Small, realistic increases in physical activity shown to significantly reduce risk of early death

Just Five Minutes More a Day Could Prevent Thousands of Deaths, Landmark Study Finds Small, rea...

WITH ONE GLOBAL RESORTS FEATURING ON SCREEN THIS SEASON

As Married At First Sight returns to Australian screens in 2026, viewers are once again getting a ...

Marketers: Forget the Black Box. If You Aren't Moving the Needle, What Are You Doing?

Two years ago, I entered the digital marketing space with the mindset of an engineering student ...

Extreme weather growing threat to Australian businesses in storm and fire season

  Australian small businesses are being hit harder than ever by costly disruptions...

Join Macca’s in supporting Clean Up Australia Day

McDonald’s Australia is once again rolling up its sleeves for Clean Up Australia Day, marking 36...

IFTAR Turns Up The Heat With The Return of Ramadan Nights From 18 February

Iftar returns to IFTAR, with the Western Sydney favourite opening after dark for Ramadan  IFTA...

What causes depression? What we know, don’t know and suspect

Depression is a complex and deeply personal experience. While almost everyone has periods of s...

5 Cool Ways to Transform Your Interior in 2026

We are at the end of the great Australian summer, and this is the perfect time to start thinking a...

What First-Time Buyers Must Know About Mortgages and Home Ownership

The reality is, owning a home isn’t for everyone. It’s a personal lifestyle decision rather than a...