Digital marketing is constantly changing and evolving, and it's important for businesses to stay up-to-date with the latest trends in order to be successful. HX and digital marketing agency GO Digital recommends implementing these digital marketing hacks to improve your campaigns in 2023 and make a lasting impression on clients and target audiences.

1. Optimise your Google My Business strategy

You have a Google My Business (GMB) account and listing — great. What now? You’ll have to optimise the information and content you have on there, too. Improving your GMB listing will do wonders for your business’ overall SEO health. Boost searchability and brand trust. Here are a few digital marketing hacks specific to GMB and how you use it.

Verify your business

Makeaudiences and Google trust your brand more. Verify your GMB listing to add to your business’ legitimacy online. Once you’ve entered all the information a GMB listing requires, Google will ask you to verify them via email, phone, or post. Go through that process and you’ve already ticked a major optimisation hack.

Add more relevant details to your profile

Digital marketers are no strangers to how Google crawls information on the Internet to determine which content deserves more visibility than others. For GMB, you’ll have to expound on your business’ proximity, popularity, and relevancy. The more relevant information you share via your GMB profile, the more Google will have to work with in terms of matching your business with your targeted audience’s potential searches.

Pay attention to GMB interactions

Improve your GMB ranking by paying close attention to how you interact with clients and interested parties. Set up a comprehensive FAQs section that’s SEO optimised; never miss the opportunity to reply to follow-up queries! Gather reviews from satisfied customers because Google’s algorithm heavily relies on ratings and reviews to decide your searchability and ranking. Make sure to respond to these reviews as well — be sure to thank the people who took the time to post reviews. Post and post regularly — events, photos, videos, promotions, whatever is current and relevant.

Utilise performance insights

Let analytics work for you. With all this going on, you can bet that Google tracks your performance and other metrics. Make sense of all that data, analyse it, and build a refreshed GMB strategy around it. That’s what all that data is for after all. Use it!

2. Make your EDMs move

Gone are the days when static images were enough to catch and keep audiences’ fleeting attention spans. The future is highly visual and dynamic imagery is the way to go. What does that say about your electronic direct mail (EDM) marketing strategy? If you’re still using stationary graphics, illustrations, or images, you might want to consider making them move, literally. Update your EDMs with interactive and moving features such as toggles, animations, videos, and even music! Creativity stands out in this kind of digital marketing hack. Make your EDMs move so that they might move the reader, too. Who knows, creative MarTech might even enable us to use holograms, AI, and virtual assistants for EDM applications in the next few years.

3. Speed up processes with AI-assisted ideation & other AI tools

AI art. AI brainstorming. AI editing. AI writing. The future of artificial intelligence is looking so bright, it’s almost scary because it begs the question, “Are we losing marketing jobs to AI anytime soon?” The answer is, of course not — because great marketing strategies are fuelled by precise, creative, often emotive execution that only actual humans can pull off. But this doesn’t mean that AI has no place in our processes. The digital marketing hack here is: Use AI as a tool that will inspire or speed up the way you do things. Whether for brainstorming come pitching season, simple CTA copywriting, or even peg-searching for creative executions, there’s an AI software somewhere out there that will certainly help make your load lighter.

4. Develop your virtual omnipresence

The virtual world has allowed brands to be everywhere all at once. In the digital marketing world, we might call this your omnichannel — and this is something that should be consistent across all platforms. Ensure that your brand identity outlines what you’re supposed to look like and how you’d want to sound on all platforms. Increase relevancy in platforms where your targeted audience dwells, but make sure not to spread yourself too thin. A definitive digital marketing hack that has been going strong for the past years and will continue to make waves in the next few is investing in a business’ virtual omniprescence. Least to say, it’s not enough to be present on just one social media platform, especially in 2023.

5. Invest in data collection & analytics

In digital marketing, data is a powerful tool that can help businesses reach the right people more efficiently. One emerging trend is the use of zero-party data, which is information that is willingly provided by audiences to businesses directly. This data is considered to be the most accurate and valuable form of data that businesses can collect. Investing in updated data collection and analytics software can help businesses personalize their ads and brand messaging based on specific audience segments.

The biggest digital marketing hack your brand can invest in for 2023 and beyond, though, is to partner with a digital marketing agency like GO Digital, which can do everything for you and extend expertise in fast-changing digital marketing approaches. Talk to a digital marketing expert today.