The Times Australia
Small Business News

.

Squerb offers much more useful opinion feedback

  • Written by Jane Stabler


WHEN YOU NEED MORE THAN A LIKE

Online feedback is broken. We all have heartfelt feedback to give about many subjects, and the social nature of media today means that while there are multiple outlets for our opinions, there are few quality ways to express or easily measure what we feel individually or collectively. From having to ‘like’ a sad or negative post on Facebook, to trolling on the comments section, online feedback is either one dimensional (what does 3 Stars about a book or movie even mean?), or the domain of keyboard warriors with few constructive things to say – neither of which tells the end viewer very much. Online feedback is indeed broken, and this problem of easily expressing and capturing meaningful online opinions is precisely what captured the imagination of Squerb Founder Chris Biscoe over 5 years ago.

Squerb is a suite of online tools that allow users to easily and instantly provide feedback through a range of emotions, about pretty much any subject, using just a few clicks or taps. Squerb’s intuitive visual interface not only encourages more intelligent expression, but also provides instant insight for the content owners.

Measuring what users think and feel about any online topic is becoming increasingly difficult and frustrating for marketers and brands. While thousands may have liked a post or given thumbs-up to an image, what about it really spoke to them? And trying to decipher what people really feel from hundreds of combative interactions in comments sections is likely to leave even the most seasoned market researcher frustrated and disillusioned.

“We’re really missing something fundamental when we ask limiting questions such as ‘do you like this?’” says Chris. “You’re simply not imparting or gaining a whole lot of information. Whilst there are millions of countable likes, retweets and shares, there is little insight into the rationale behind the sentiment. And today’s open ended environment for comments has also lead to a trolling epidemic that doesn’t appear particularly useful for anyone – in fact, it’s become confrontational and sometimes even threatening.”

For content creators and brands, Squerb offers much more useful opinion feedback than traditional rating systems. In addition to seeing how popular an article, film, or product is, Squerb allows you see instantly see what people did or didn’t like about pretty much anything, and why, while graphing those opinions real-time.

Squerb first launched as a beta prototype at SXSW last year, and has been operating in sort of skunk-works while perfecting its social feedback mechanism and developing tools for businesses to leverage Squerb on their own sites.   These tools also include the ability to share Squerb opinions to Twitter and Facebook through IOS, desktop and mobile browsers.

“Each person’s feedback is valuable,” says Chris, “and it’s clear that if we can better quantify our opinions, that feedback is even more valuable. What’s clearly missing from existing online feedback is the ‘why?’, and we think Squerb goes a long way to solving that problem while also creating a forum for sharing opinions and feedback that removes the rancor that comments sections too often create.”

Property Times

Top Tips for Finding the Ideal Block to Build Your Home

There’s something deeply personal and exciting about building your own home. You’re not just choosing paint colours or furniture, you’re creating a space that reflects your lifestyle, your dreams, and your future. However, before you start sketchin...

The Home Buying Process Explained Step by Step

Buying a home is a thrilling milestone, but it can also feel like navigating a maze without a map. With paperwork, finances, and decisions at every turn, understanding the home-buying process is crucial for success. Whether you're a first-time buye...

Thinking of Selling Your Home? Here’s What You Need to Know

Selling a home is more than just putting up a “For Sale” sign. It’s a strategic process that involves preparation, pricing, and negotiation - all aimed at getting the best value for your property. Let’s go through the most important steps to take b...

Smart Ways to Earn Passive Income from Real Estate

Imagine making money without doing much work. You get paid even while you sleep, travel, or do fun things. This is called passive income. Indeed, real estate has great ways to do this. You don't have to be a landlord all day; similarly, you don't h...

Food & Dining

Onsite Caterer vs a Full Service Venue: 9 important things to explore

Choosing between an external catering company and an all-inclusive venue is a major decision that affects cost, flexibility, food quality, and the overall event experience. Venues with in-house catering offer convenience and streamlined coordinatio...

Meal Prep as Self-Care? The One Small Habit That Could Improve Your Mood, Focus & Confidence

What if the secret to feeling calmer, more focused, and emotionally resilient wasn’t found in a supplement or self-help book — but in your fridge? That’s the surprising link uncovered by leading dietitians Anna Debenham and Alex Parker from The Biti...

Cult Favourite, TokyoTaco, Opens Beachfront at Mooloolaba this June

FREE Tokyo Tacos to Celebrate!  Cult favourite Japanese-Mexican restaurant TokyoTaco is opening a beachfront venue at the Mooloolaba Esplanade on Queensland’s Sunshine Coast this June.  The doors of the new venue will open on 18 June and to cel...

International lager claims crown as Australia’s most preferred beer

Launching its inaugural ‘Brand Map of Australia’, Tracksuit reveals Corona as the nation’s most preferred beer  Sydney, Thursday, 29 May 2025 - From iconic mass-produced lagers to innovative craft brews, beer is woven into the fabric of Australi...

Business Times

Agentforce for Financial Services: Merging AI and Human Expertise…

In this rapidly evolving world of financial services, deploying customer experiences that are personalized and intelligen...

Samsara Eco and lululemon announce 10 year partnership

lululemon and Samsara Eco Announce 10-Year Plan to Advance Recycled Material Portfolio Plan will see lululemon source a...

Barelli Bathrooms announces celebrity interior designer Kellie Ri…

Barelli Bathrooms, a leading name in contemporary bathroom accessories and design, is proud to announce its new national ...

The Times Features

The Role of Your GP in Creating a Chronic Disease Management Plan That Works

Living with a long-term condition, whether that is diabetes, asthma, arthritis or heart disease, means making hundreds of small decisions every day. You plan your diet against m...

Troubleshooting Flickering Lights: A Comprehensive Guide for Homeowners

Image by rawpixel.com on Freepik Effectively addressing flickering lights in your home is more than just a matter of convenience; it's a pivotal aspect of both home safety and en...

My shins hurt after running. Could it be shin splints?

If you’ve started running for the first time, started again after a break, or your workout is more intense, you might have felt it. A dull, nagging ache down your shins after...

Metal Roof Replacement Cost Per Square Metre in 2025: A Comprehensive Guide for Australian Homeowners

In recent years, the trend of installing metal roofs has surged across Australia. With their reputation for being both robust and visually appealing, it's easy to understand thei...

Why You’re Always Adjusting Your Bra — and What to Do Instead

Image by freepik It starts with a gentle tug, then a subtle shift, and before you know it, you're adjusting your bra again — in the middle of work, at dinner, even on the couch. I...

How to Tell If Your Eyes Are Working Harder Than They Should Be

Image by freepik Most of us take our vision for granted—until it starts to let us down. Whether it's squinting at your phone, rubbing your eyes at the end of the day, or feeling ...