The Times Australia
Small Business News

.

Squerb offers much more useful opinion feedback

  • Written by Jane Stabler


WHEN YOU NEED MORE THAN A LIKE

Online feedback is broken. We all have heartfelt feedback to give about many subjects, and the social nature of media today means that while there are multiple outlets for our opinions, there are few quality ways to express or easily measure what we feel individually or collectively. From having to ‘like’ a sad or negative post on Facebook, to trolling on the comments section, online feedback is either one dimensional (what does 3 Stars about a book or movie even mean?), or the domain of keyboard warriors with few constructive things to say – neither of which tells the end viewer very much. Online feedback is indeed broken, and this problem of easily expressing and capturing meaningful online opinions is precisely what captured the imagination of Squerb Founder Chris Biscoe over 5 years ago.

Squerb is a suite of online tools that allow users to easily and instantly provide feedback through a range of emotions, about pretty much any subject, using just a few clicks or taps. Squerb’s intuitive visual interface not only encourages more intelligent expression, but also provides instant insight for the content owners.

Measuring what users think and feel about any online topic is becoming increasingly difficult and frustrating for marketers and brands. While thousands may have liked a post or given thumbs-up to an image, what about it really spoke to them? And trying to decipher what people really feel from hundreds of combative interactions in comments sections is likely to leave even the most seasoned market researcher frustrated and disillusioned.

“We’re really missing something fundamental when we ask limiting questions such as ‘do you like this?’” says Chris. “You’re simply not imparting or gaining a whole lot of information. Whilst there are millions of countable likes, retweets and shares, there is little insight into the rationale behind the sentiment. And today’s open ended environment for comments has also lead to a trolling epidemic that doesn’t appear particularly useful for anyone – in fact, it’s become confrontational and sometimes even threatening.”

For content creators and brands, Squerb offers much more useful opinion feedback than traditional rating systems. In addition to seeing how popular an article, film, or product is, Squerb allows you see instantly see what people did or didn’t like about pretty much anything, and why, while graphing those opinions real-time.

Squerb first launched as a beta prototype at SXSW last year, and has been operating in sort of skunk-works while perfecting its social feedback mechanism and developing tools for businesses to leverage Squerb on their own sites.   These tools also include the ability to share Squerb opinions to Twitter and Facebook through IOS, desktop and mobile browsers.

“Each person’s feedback is valuable,” says Chris, “and it’s clear that if we can better quantify our opinions, that feedback is even more valuable. What’s clearly missing from existing online feedback is the ‘why?’, and we think Squerb goes a long way to solving that problem while also creating a forum for sharing opinions and feedback that removes the rancor that comments sections too often create.”

Property Times

Choosing the Wrong Agent Is the #1 Regret Among Aussie Property Sellers

Selling your home is often one of the largest financial transactions you’ll make, and for many Australians, it’s also one of the most emotional. A new survey of Australian home sellers has revealed that their number one regret is having not selected...

Vietnam's "Gold Coast" Emerges as Extraordinary Investment Frontier and Australian Inspired Way of Life

$2 Billion super-city in Vung Tau set to replicate Australia's Gold Coast success story A culturally metamorphic development aptly named "Gold Coast" is set to reshape Vietnam's southern coast below Ho Chi Minh City, becoming a major investment...

First Home Buyers in Melbourne: 3 Key Statistics Proving Why Home & Land Packages Are Your Best Bet in 2025

Stepping into the Melbourne property market for the first time can feel like navigating a maze without a map. Prices, deposits, and decisions stack up fast. But here’s the good news: home and land packages are helping first home buyers get ahead in...

Off-the-Plan Sales Launched for $22 Million Ultra-Luxury Project ‘Vellora’ Set to Redefine Luxury Living in Brisbane’s St Lucia

A new standard of architectural distinction and elevated living is taking shape in one of Brisbane’s most coveted riverside suburbs, with off-the-plan sales officially launching for Vellora last night at an exclusive buyers’ event at The Powerh...

Food & Dining

Cult Favourite, TokyoTaco, Opens Beachfront at Mooloolaba this June

FREE Tokyo Tacos to Celebrate!  Cult favourite Japanese-Mexican restaurant TokyoTaco is opening a beachfront venue at the Mooloolaba Esplanade on Queensland’s Sunshine Coast this June.  The doors of the new venue will open on 18 June and to cel...

International lager claims crown as Australia’s most preferred beer

Launching its inaugural ‘Brand Map of Australia’, Tracksuit reveals Corona as the nation’s most preferred beer  Sydney, Thursday, 29 May 2025 - From iconic mass-produced lagers to innovative craft brews, beer is woven into the fabric of Australi...

Hundreds line up in Sydney to try viral crispy chicken

Pappa Flock’s crispy crunch causes a frenzy in Bondi JunctionBondi Junction officially has chicken fever. Sydneysiders turned out in flocks over the weekend, with queues forming from 5AM - a full seven hours before doors opened - to be among the firs...

Unique Types of Food You'll Get to Try in Australia

The Australian food experience is a combination of Aboriginal traditions, recipes from British colonies, and the tastes of global food trends today. Besides traditional food, Australia offers visitors the chance to try unique food experiences that ...

Business Times

Agentforce for Financial Services: Merging AI and Human Expertise…

In this rapidly evolving world of financial services, deploying customer experiences that are personalized and intelligen...

Samsara Eco and lululemon announce 10 year partnership

lululemon and Samsara Eco Announce 10-Year Plan to Advance Recycled Material Portfolio Plan will see lululemon source a...

Barelli Bathrooms announces celebrity interior designer Kellie Ri…

Barelli Bathrooms, a leading name in contemporary bathroom accessories and design, is proud to announce its new national ...

The Times Features

From a Girlfriend’s Moisturiser to a Men’s Skincare Movement: How Two Mates Built Two Dudes

In a men’s skincare market that often feels like a choice between hyper-masculinity and poorly disguised women’s products, Two Dudes stands out. It’s not trying to be macho. It’s n...

The Great Fleecing: Time for Aussies to demand more from their banks

By Anhar Khanbhai, Chief Anti-Fleecing Officer, Wise   As Australians escape the winter chill for Europe’s summer or Southeast Asia’s sun, many don’t realise they’re walking strai...

Agentforce for Financial Services: Merging AI and Human Expertise for Tailored BFSI Solutions

In this rapidly evolving world of financial services, deploying customer experiences that are personalized and intelligent is crucial. Agentforce for Financial Services by Sale...

Cult Favourite, TokyoTaco, Opens Beachfront at Mooloolaba this June

FREE Tokyo Tacos to Celebrate!  Cult favourite Japanese-Mexican restaurant TokyoTaco is opening a beachfront venue at the Mooloolaba Esplanade on Queensland’s Sunshine Coast t...

Samsara Eco and lululemon announce 10 year partnership

lululemon and Samsara Eco Announce 10-Year Plan to Advance Recycled Material Portfolio Plan will see lululemon source a significant portion of its future nylon 6,6 and polyes...

The viral diet that could boost your immunity during winter

As we settle into the winter months, immune health becomes top of mind, and the latest food trend gaining traction may be worth taking seriously, especially when it comes to st...