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Zero alcohol doesn't mean zero risk – how marketing and blurred lines can be drinking triggers

  • Written by Shalini Arunogiri, Addiction Psychiatrist, Senior Lecturer, Monash University
Zero alcohol doesn't mean zero risk – how marketing and blurred lines can be drinking triggersShutterstock

The availability and sales of “zero-alcohol” products have soared in recent years. In Australia, these are products containing less than 0.5% alcohol by volume, designed to mimic the flavour, appearance and packaging of alcoholic drinks.

The market for these products is projected to continue growing at a faster rate than...

Read more: Zero alcohol doesn't mean zero risk – how marketing and blurred lines can be drinking triggers

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